Turn your AWS partnership into a
predictable growth engine

VonCot is the partnership intelligence and co-sell operating system that extends your AWS partnership experience. Build stronger seller relationships, unlock funding, and systematically win more AWS-originated deals.

Request free trial See the platform
Built by the AWS experts at VonCot Consulting
The opportunity

Building on AWS is the easy part.
Scaling co-sell takes a system.

AWS gives ISVs an incredible platform and partner programs. VonCot adds the connective layer on top, helping you turn that surface area into a repeatable engine for AWS-originated revenue.

Faster visibility into your partnership

Competencies, programs, and ACE pipeline in one consolidated view, optimized for the partner workflow.

Easier path to funding

Surface eligibility for MDF, credits, MAP, PoC funding, and co-marketing, with the right context to submit confidently.

Scalable seller relationships

Pattern intelligence on your own ACE history focuses you on the sellers, segments, and motions most likely to move deals.

Works alongside your stack

CRM-independent by design. Stands on its own end to end, and complements the BI, CRM, and comms tools you already run.

The platform

Everything you need to grow your AWS partnership

Six capabilities, designed for the full ISV partnership lifecycle: from your first co-sell motion to running mature campaigns at scale.

Relationship Explorer

Uncover, facilitate, and foster co-sell relationships between your sellers and the AWS team — sellers, PSMs, PDMs. Every contact, customer, and opportunity in one living relationship graph, synced with ACE and enriched with location, LinkedIn, and role intelligence.

Network graph Geo map Co-sell matrix Contact intelligence

360° partnership visibility

A clean, real-time view of your AWS partnership: competencies, programs, ACE pipeline, and performance in one workspace.

Customized growth roadmap

Stage-aware recommendations that meet you where you are, from early setup to advanced co-sell motions.

Funding & program intelligence

Surface every dollar of MDF, credits, PoC funding, MAP, and co-marketing you're eligible for, with guided request flows.

ACE insights & patterns

Data-driven recommendations from your own ACE opportunities, sliced by industry, region, seller, and solution type.

Efficient co-sell campaigns

Launch targeted, human-first co-sell campaigns in minutes. Auto-consolidate contacts, draft email templates that sound like you wrote them, and automate follow-ups.

Live in minutes, not weeks Human-first email at scale Smart follow-ups
See it in action

Your entire AWS partnership, in one view

Real product, real data. Explore your co-sell network, run smart campaigns, and unlock funding from one workspace.

Relationship Explorer

Map every AWS seller, PSM, PDM, and partner contact into one living co-sell network.

Relationship Explorer network graph

Network graph

Every co-sell connection, visualized as a living graph that updates with ACE.

Relationship Explorer geo map

Geo map

Sellers, partners, and customers placed on the map for territory and travel planning.

Co-Sell Matrix heatmap

Co-Sell Matrix

See who works with whom, and how well, across your full ACE history.

Smart co-sell campaigns

Pattern-based recommendations, audience-aware execution, and human-first outreach at scale.

For You campaign recommendations

For You

Personalized campaign recommendations based on your own ACE patterns.

Campaign plays library

Plays library

Pre-built co-sell motions you can launch in minutes, not weeks.

Campaign audience builder

Audience builder

Auto-consolidate the right AWS and partner contacts for each play.

Funding intelligence & partnership dashboard

Surface every dollar you're eligible for, and see the whole partnership in one place.

Funding dashboard

Funding dashboard

MDF, credits, PoC funding, MAP, and co-marketing eligibility at a glance.

PoC funding guided request

Guided funding requests

PoC, MDF, and credit requests filled with the right context, in minutes.

Partnership dashboard

Partnership dashboard

Profile status, programs, ACE pipeline, and funding in one real-time view.

Who it's for

Whether the AWS partnership is your job
or just landed on your plate

Cloud alliance & partnership managers

You live the co-sell motion every day. VonCot multiplies you: pattern intelligence, campaign automation, and relationship mapping that would take a team to do manually.

Sales & marketing leaders who inherited AWS

The AWS partnership got added to your role, on top of everything else. VonCot gives you the playbook, the guided flows, and the roadmap, so you can execute like a seasoned alliance leader from day one.

Founders & executives wearing the alliance hat

CEO, CTO, or CRO at a startup where nobody owns AWS full-time. VonCot runs the partnership operations for you, surfacing funding and next-best actions without demanding your week.

A different focus

Transactional tools and a partnership system
solve different problems.

Cloud GTM platforms are transactional by nature, built around Marketplace listings, private offers, billing, and CRM sync. VonCot was built from the ground up for the partnership itself: the relationships, funding, and co-sell motions that turn an AWS partnership into referral revenue.

VonCot Cloud GTM Platforms
Built for Partnership growth and co-sell, from the ground up Marketplace transactions and revenue operations
Center of gravity Your AWS partnership AWS Marketplace transactions
Primary user Alliance, partnership, and co-sell teams RevOps and deal desk
Nature of the tool Relationship and growth oriented Transactional by design
Funding & program guidance MDF, credits, PoC, MAP eligibility and guided requests Not a focus
AWS seller relationship intelligence Relationship Explorer, co-sell matrix, pattern insights Not a focus
How it works

From signup to your first AWS referral deal, fast

1

Connect in seconds

Securely link your AWS Partner Central account with a one-click CloudFormation template. No setup project, no onboarding cycle, no guesswork.

2

Get full visibility + your roadmap

Instantly see a 360° view of your partnership, plus a stage-aware growth roadmap generated from your own competencies, ACE history, and funding eligibility.

3

Enablement & growth

Launch co-sell campaigns, unlock funding, and explore your relationship network, turning the AWS partnership into a predictable growth engine.

Why VonCot

Purpose-built for AWS ISVs.
Designed to complement how AWS already works.

AWS-specialized authority

Built by the experts at VonCot Consulting, with decades of hands-on AWS partnership experience. That domain authority shows up in every recommendation.

Human-first automation

We amplify relationships, we do not replace them. Every email, every nudge sounds like a human wrote it. Partnerships still run on trust.

Full lifecycle coverage

One platform from your first competency through mature co-sell motions. Early-stage guidance and advanced co-sell acceleration live side by side.

Slack integration & alerts

Stay in the loop without logging in. Get notified in Slack when ACE opportunities move, funding windows open, or follow-ups are due, and launch co-sell campaigns right from a Slack message.

Optimized for the partner workflow

A focused UX tailored to how ISV alliance and sales teams actually work day to day, complementing the depth of AWS Partner Central.

Enterprise-grade security

Per-tenant IAM roles with external IDs, multi-tenant isolation, SES-verified email, and AWS-native infrastructure top to bottom.

Security & architecture

Built AWS-native, with your data boundary in mind

VonCot is a fully managed SaaS. Nothing is installed in your AWS account, and your data never leaves AWS infrastructure.

Nothing installed in your account

The only tenant-side requirement is a single IAM role, provisioned with a one-click CloudFormation template, scoped exclusively to AWS Partner Central. VonCot touches no other resources in your account.

Per-tenant roles with external IDs

Cross-account access uses a unique IAM role and external ID per tenant, following AWS security best practices for third-party access.

Your data stays in AWS

All tenant data is processed and stored in AWS-native infrastructure with strict tenant isolation and encryption at rest. Nothing is exported to non-AWS systems.

AI that never trains on your data

The AI layer runs on Amazon Bedrock, which does not use your inputs or outputs for model training. Inference is stateless.

Make the AWS partnership
your growth engine

Request a free trial and we'll get you set up. No credit card. No setup project. No guesswork.

Request free trial